Why is a Website Important?
Websites are an essential tool for businesses to establish their credibility and build trust with their customers. This can then be further boosted by local SEO services to attract a local demographic for businesses who might be new in the market.
Learn more about our Website Development options offered by ATS All Technology Solutions. From corporate online to casual in-house website services.
We design websites that do the heavy lifting for you!
Our web designs the best showcase your products and services to your potential clients. With our passion for conversion, your website will drive more traffic towards your goals!
Top 10 Benefits of Having a Website:
Today, having a company websites is as crucial as having a shop, office or telephone number. Research has found that 6/10 customers expect brands to have content online about their business. Why wait any longer your customers are looking for you!
If you own or operate a business which hasn’t taken that step into the online world, here are 10 reasons that will leave you wondering why you hadn’t done it sooner.
Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy. Plus, as most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline.
At its simplest, a website provides a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, contact information, show images of your location or products, and use contact forms to facilitate enquiries from potential customers or feedback from existing ones. You can even upload promotional videos to really engage your customers and sell your business in an effective and cost efficient way. This is also a good way to promote your social media channels and build up a community with your customers.
In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. Potential customers would likely be distrusting of any business that didn’t have a telephone number or a physical address, and the same can be said for not having a website and email address. These are useful tools to share crucial information about your business with customers and answer all the What’s and Why’s that they may have. What’s more, having a good quality, easy-to-use website makes customers feel comfortable using your services, as they will assume they can expect the same positive experience in all areas of your business.
As well as simply displaying information, you can also use your website to sell goods & services directly to consumers, in some cases removing the need to use “brick-and-mortar” stores which involve large operating costs (staff wages, rental, utilities to name just a few). Eliminating these overheads will also allow you to lower your prices, giving your business that real competitive edge. It can also be used internally within your business; do you have any news you want to share with colleagues or have any important information that can be accessed by management? Having an internal website can save you a lot of time as everything you need is one place and can be accessed at any time.
As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your company and as such, is now a potential customer.
Analytic tools allow you to identify who your typical customer is, how they found you, what they like, and adapt your business to maximise purchases through your site. The diverse range of data available can also help you better understand how your social media channels affect your brand, and can even highlight opportunities to change the offline aspects of your business such as branch opening times, promotions and product ranges.
Tools like Google AdWords or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods. SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase. Be the first company that a potential new customer sees when searching for a specific product or service online, and use your website’s contact page or e-commerce features to make purchasing a product or finding a retail outlet easier than ever before.
If you don’t have a website it is highly likely that your competitor will do, this means that you are missing out on gaining new customers and can be in the forefront of their minds. It is crucial that no opportunities are missed and are gained by the competition.
Websites provide an easier way to handle customer service. Offering answers to regularly asked questions in a FAQ (Frequently Asked Questions) section, you can reduce customer service costs and save yourself time and money, as well as providing much more information. This also means that customers can receive a reply instantly and saves time, which helps to encourage positive customer relations in the long run. This could be a benefit for you, all positive feedback can be uploaded into a testimonial, your customers are happy why not show it off?!
Websites, in general, are great ways to in providing a place that potential investors can be referred to. It shows what your company is about, what it has achieved and what it can achieve in the future.
- Basic Web Design Package
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What is Web Hosting?
Now you may be wondering why you have to pay for web hosting.
This begs the question: What is web hosting exactly? And why is it important?
A web host is a company that provides storage and server space for you to share your idea with the world. It makes your website viewable online, by placing the code, images and content on an internal server.
Do you want to give your website the best “online home” well now it’s possible.
When starting a business, you need a physical location to set up, store, and sell your products.
The same rules apply in the digital world when setting up a website.
Setting up an online business, you have a series of files, images, and HTML code that make up your website.
These files take up space and need a place to live. Without an “online home”, your files would just sit on your computer and no one would ever see them.
A hosting provider will provide a place on a web server to store all of your files and are responsible for delivering the files of your website as soon as a browser makes a request by typing in your domain name.
When you pay for hosting services, you are simply renting storage space on the internet — just like you would rent a physical store for your business.
When you first thought about starting an online business, you purchased a domain name.
A domain name is your company’s address on the internet.
Think of it this way: if you are renting space at a physical location for your business, you give customers your street address so they can find you. If you are renting space on the internet, you give customers your domain name.
Whenever someone types in your domain name, it is converted into an IP address. The hosting company then locates all the files connected to your IP address and returns all of the pictures, videos, and words that make up your website.
Just like every street address is unique, so is every domain name. Whenever you start a new website, you get the opportunity to choose a name that perfectly reflects your brand.
When selecting a provider it is important to consider the different types of hosting services that are offered. Here are a few things to consider when determining where you would like to host your site.
What type of website are you building? eCommerce, blog, portfolio, etc.
Based on the type website, what is the bandwidth needed to run your site
Can you create email addresses for your domain?
What type of hosting options are available?
Do they provide SSL Certificates?
After choosing a hosting provider, completing your domain registration is easy! Often times your web host can also be your domain registrar.
If you are looking to host a website for your small business, ATS is a web hosting provider that offers a variety of hosting services to suit your needs. Once you have chosen your provider, you will need to create a hosting account and determine what type of hosting will work best for your site.
Shared hosting is the most common type of web hosting and is suitable for most online business owners.
With shared hosting, several customers share storage space on one powerful server. There are several advantages to shared hosting including:
Affordability — It’s much cheaper to share the space on a server than to rent the entire machine.
Ease of use — Your server is preconfigured, well-organized, easy to use, and your hosting company does all the maintenance and security updates for you.
Rather than sharing space, you get a server all to yourself if you choose a dedicated hosting package. Advantages to dedicated hosting include:
Customization — You can customize the software and hardware to meet your individual needs
Unlimited Resources — Since you don’t share the server with anyone, all the storage space is yours.
Full control — You can configure the setup however you’d like.
Virtual Private Server (VPS) hosting includes all the features of a dedicated server, but at the price point of a shared server. Here are some of the top reasons VPS hosting might be a great fit:
Functionality — VPS hosting is built on a cPanel and supports easy navigation with several intuitive tools.
One-click features — You have access to one-click installs of WordPress, Magento, and Drupal.
Easy site navigation — The clean interface makes site management a cinch.
Cloud hosting is often considered the most reliable of all of the services. Rather than relying on disk space of a single server, it pulls its power from several resources, making sure you never have any downtime. Other benefits include:
Scalability — You can add to your cloud space at any time.
Unmetered bandwidth — You don’t have to worry about your site going down due to a server failure.